Aqilliz Teams With Concise Media To Bring Greater Assurance Standards To Identity Management Solutions

Blockchain solutions provider Aqilliz has partnered with media specialist consultancy Concise Media to bring greater assurance standards to its identity management solutions.

Based in Singapore, Aqilliz is a blockchain platform for marketing that aims to improve trust, transparency and convenience in digital marketing. Aqilliz offers three solutions that target three key areas in digital marketing that impede value exchange. Named Proton, Neutron, and Electron, these solutions are underscored by a philosophy that aims to examine the Who, What, When, Where and How across the online value exchange process and introduce blockchain-based methods to better optimize existing business models.

Concise Media offers the UK media sector top to bottom services spanning contract assurance, audience research, and consultancy in all these areas. Designed to provide greater visibility and transparency, Concise looks to ensure that brand owners are able to better optimize their commercial models while armed with valuable insights and with long-term success and growth in mind. To date, Concise has worked with the likes of leading media companies including Sky Media UK & Ireland, News UK, Bauer Media, ITV Media, Global Media, Reach Solutions, Viacom, Guardian Media Group, and DCM.

The partnership will see the introduction of Aqilliz’s blockchain-powered identity management solutions, raising the bar for assurance standards across the EMEA region. The partnership marks a crucial step in Aqilliz’s global expansion with support from Concise’s robust network across the local UK and European markets.

“Concise will be responsible for introducing Aqilliz and its suite of blockchain-powered solutions to its local and regional clientele,” the relese stated. “Subject to ever-evolving data protection requirements under the European Union’s General Data Protection Regulation, the European identity and access management market is expected to grow to US$4.4 billion by 2027, pointing to the need for far more robust MarTech infrastructures that can easily adapt to data compliance requirements while keeping accuracy and efficiency in mind.”

Graeme Symon, Managing Director of Concise, said that this is a completely new area for them and is fuelled by the fact that their clients’ audiences interact with their brands in evolving ways.

“These changing interactions will require new levels of assurance services to navigate this complex landscape,” said Symon. “Aqilliz is new to Europe but there is great synergy between our two companies in creating value for clients and embracing change so we look forward to seeing the results of this partnership.”

Gowthaman Ragothaman, CEO of Aqilliz, said that in the past year, significant infrastructural changes and fragmented compliance requirements have pointed to the need for today’s MarTech infrastructures to better anticipate the challenges of tomorrow.

“With existing synergies across our business lines, we are thrilled to be embarking on this partnership with Concise,” Ragothaman said. “Concise’s impressive partner network and established presence provides us with a strategic springboard as we explore exciting new opportunities throughout the continent. Together, we hope to pioneer a greater standard of transparency, productivity and efficiency across the digital marketing ecosystem in a post-cookie world.”

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