Entertainment industry marketer Amorette Jones and technologist Matej Boda are launching Treeti, a new blockchain servicing the film industry.
The new service allows filmmakers to upload movies, set pricing, release trailers and launch promotions to attract an audience. The blockchain will collect data on viewing.
Filmmakers can also use the service for crowd funding to finance a project or sell directly to consumers. Movie fans will collect rewards for promoting projects. The consumer side will launch later this year.
Jones was a key player in marketing Artisan Entertainment’s surprise hit The Blair Witch Project, one of the original viral marketing success stories.
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