Chipotle is launching a makeup collection inspired by ingredients like guacamole, salsa
The Chipotle Eyeshadow Palette available for $16. (Photo: Chipotle/e.l.f.)
Chipotle is hoping you want to spice up your look.
The restaurant chain announced it is partnering with cosmetics company e.l.f. featuring vegan and cruelty-free makeup.
Products include a 12-color eyeshadow palette inspired by Chipotle ingredients such as rice, guacamole and salsa. The $16 palette also includes an offer for a free order of chips and salsa from a Chipotle restaurant.
Other products include a Make-It-Hot lip gloss for $8 and a $10 Extra Guac Face Sponge Set. There’s also an $18 makeup bag resembling a Chipotle brown paper bag.
“We’re always looking for opportunities to lead culture and make authentic connections with Gen-Z alongside brands that share similar values,” said Tressie Lieberman, vice president of digital marketing and off-premise at Chipotle, in a statement.
Along with the makeup line, Chipotle is launching a new limited menu option called the “Eyes. Chips. Face. Bowl,” a vegan entrée available starting Mar. 10 on Chipotle’s website and the Chipotle app.
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