Jordan Brand makes history by partnering with 11 emerging WNBA players

Michael Jordan and the Jordan Brand announced Monday a partnership with 11 emerging WNBA players, the largest group of Jumpman endorsees in the women’s game.

“These amazing athletes are defining a lot of things about Jordan Brand and leading a true conversation that’s impacting culture and our communities across the globe,” said Jordan in statement released by Nike.

The endorsement group was announced on Twitter and features Maya Moore, Kia Nurse, Asia Durr, Satou Sabally, Chelsea Dungee, Aerial Powers, Crystal Dangerfield, Arella Karin Guirantes, Te’a Cooper, Dearica Hamby and Jordin Canada.

“Representation really matter at this point in time,” said Canada, a point guard on the Seattle Storm. “To have 11 Black women be a part of this brand allows the younger generation and younger women to see that they can be like us – they can have that opportunity. I didn’t see that growing up.”

To celebrate the 25th anniversary of the @WNBA’s inaugural game, Jordan Brand is proud to announce its largest female roster ever: A group of inspiring women, whose impact extends far beyond the court, and who continue to prove they’re here for a reason.

Photo by Ming Smith.

The news comes on the heels of activism in the WNBA this season, which the statement says is in line with the Jordan brand. Adding female basketball players to the roster is part of Jordan’s commitment to “championing Black community initiatives,” and they acknowledge that their newest additions embody that ideal and applaud the players’ use of their platforms to enact change.

“We don’t just stick to our sport,” said Minnesota Lynx point guard Crystal Dangerfield. “We’re vocal in the league, as a whole, and we’re going to bring it to the community – to leave things better than we found them.”

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