Some brands are leading something new, exciting and much-needed in the fashion industry: the democratization of fashion. What exactly does it mean to democratize fashion, why could that revolutionize the industry, and why is it important?
The way that the traditional fashion industry is set up makes it very difficult for creative talent to be seen and make a living. Fashion designers find themselves bound within an industry that seems rigid, with the same downsides and upsides being replicated year after year. The industry is also somewhat individualistic: beyond being the sole creator of garments, fashion designers also take up a range of other tasks like marketing, having to find creative means to advertise and sell their work. Doing these other tasks drains energy that could be used to do what creators truly love and benefits the fashion industry: to be creative and continue creating and refining designs. There is no simple, clear-cut and viable method of selling the fashion items that they have created, and they often have to uncover this process alone with several roadblocks. But it doesn’t have to be this way.
Some brands are turning towards new technologies like blockchain to address some of these issues and enhance the process of designing, producing and selling fashion items. Faith Connexion, whose edgy glamor and street couture outfits have been seen on A-List celebrities, is one of these brands. They have created Faith Tribe, which is a unique global fashion design platform, underpinned by technologies like blockchain Web3 and NFTs. Faith Tribe’s platform is designed to reward creators solely on their creativity, with gender, race, income disparities, country of origin or any other criteria made truly irrelevant. It may sound impossible, but the genius behind Faith Tribe’s design suggests otherwise.
The Mission and How to Democratize Fashion
Faith Tribe’s platform allows creators to design, customize, mint and distribute their own digital and physical fashion assets. The aim of the platform is to allow creative voices around the world to get noticed, express themselves, and make a living from their designs. Faith Tribe’s ultimate aim is to become the world’s biggest creator-first, open-source platform for fashion, that is optimally designed for collaboration, community participation and discovery.
Faith Tribe is an interactive ecosystem that fosters an inclusive and diverse community, merging the physical and digital spaces of fashion, art and culture. All participants within the platform will get access to their own space in the Designers Studio where they can use latest tools such as 3D to innovate and create their fashion designs. Individuals are rewarded exclusively based on the quality of their contributions and inner talent.
Faith Tribe’s Designer Studio will enable designers to create digital and physical designs for fashion items and outfits. All of their designs will be backed by NFT technology, which is important for authenticating the link between the creator and the design and limiting the potential for undetected plagiarism by other people and brands. Too often today, powerful designers and brands copy styles by lesser-known creators, which NFT technology can help avoid and better empower designers.
Faith Tribe’s platform fosters democracy in several ways. Faith Tribe is a decentralized autonomous organization (DAO), meaning that the network is community-owned and operated. All holders of Faith Tribe’s token will have a say in the platform’s design, governance and future, with the power in their hands to collectively alter the platform in the way that they deem best. Contributors gain more governance power by creating value and contributing to the development of the network. Anyone can contribute to the development of Faith Tribe’s network and platform, from fashion lovers to designers.
The democratic elements of the platform will empower creators. Creators — wherever and whoever they are — can directly engage and transact with their buyers, allowing them to align their output with what the end users like. The fact that the platform is underpinned by blockchain technology means that creators and buyers can be thousands of miles away, but still interact and contribute to the design of the end product. Contributors to the platform can also determine which garments go into physical production through a transparent and democratic process. True to the core values of a democracy, once the fashion items are for sale, creators maintain full or fractional ownership over their digital assets in perpetuity and fashion in all of its future sales. This is thanks to NFT technology, which will ensure that creators will forever bear the fruits of their designs.
The Way Forward
With technology and the fashion industry fast moving, it’s about time that brands work towards making the fashion space more democratic and inclusive. One of the main benefits of this is promoting equality and creativity, allowing talent from around the world to have a platform to spread their art and for fashion enthusiasts and buyers to benefit from it. It’s a win-win situation for all, and we’re here for it.
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