ASOS announces new Staffordshire fulfilment centre to employ 2,000 people

Online fashion retailer ASOS will invest £90m in a new fulfilment centre in Staffordshire.

The centre will employ 2,000 people over the next three years, the business said.

In October, ASOS reported a 329% rise in annual profits after sales held up thanks to demand for casual clothing and sportswear during lockdown.

Revenues rose 19% for the year to the end of August – a slight slowdown compared to the 21% growth in the first half of the year, with smart and “going out” clothes becoming harder to shift.

The group faced higher costs to implement safety measures at warehouses but saved money as “more deliberate purchasing behaviour” from customers meant fewer items were returned.

ASOS saw slowing growth over the summer and government restrictions aimed at limiting the spread of the coronavirus pandemic resulted in lower demand for occasion wear.

The retailer said it had instead expanded its casual wear offering to adapt to the “shift in 20-something lifestyle”.

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