Paramount+ Pricing And Tiers Revealed: What’s In The $5 And $10 Monthly Plans
Paramount+ will have two subscription tiers: a basic one costing $5 a month and a higher level at $10 a month.
The $10 plan will be ad-free and will have some programming not available on the basic, ad-supported tier. Ingredients in the higher-end plan include the live CBS signal, which has been a key element of CBS All Access, the predecessor of Paramount+.
Tom Ryan, president and CEO of ViacomCBS Streaming, announced the pricing and plan details during the company’s online investor day presentation today, saying it will take effect in June. “To quote a line from a CBS classic, the price is right,” Ryan declared.
The base tier, he said, will include “the full spectrum of the Paramount+ experience” at “an incredible value.” Subscribers will get live sports like the NFL and UAIFA soccer; news from CBSN and on-demand CBS News segments; Paramount+ originals; Paramount movies; and “a massive portion” of library titles and current seasons of CBS shows.
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In addition to a lack of ads, the premium tier will offer live sports supplemented by “even more CBS Sports,” Ryan said, without elaborating. News will be “enriched” by news feeds, he said, including local news from stations around the country. Keeping the day’s metaphor going, he promised that premium subscribers’ “mountain of entertainment will get even taller, with the full, live CBS TV experience at their fingertips.”
Ryan also said bundles will also be set up for Paramount+ and other, unspecified streaming offerings under the ViacomCBS tent, with a goal of creating an “integrated ecosystem of services.”
The pricing places the ViacomCBS at the low-to-mid-range among the spate of new streaming services. NBCUniversal’s Peacock has a free, ad-supported basic tier and a $5 premium level. At the high end is HBO Max at $15 a month. Apple and Disney have staked out the middle ground in subscription streaming. Netflix, the longtime leader in streaming, goes for $14 for its most popular U.S. plan.
The new structure follows the general outline of CBS All Access, which was an early direct-to-consumer offering when it launched in 2015. but adds differentiated content in place of the ad-supported and ad-free flavors that the original service had. Ryan said it will also offer ways for the company to “upsell” viewers of Paramount+ who may want to add Showtime’s OTT service.
A channel on the company’s free, ad-supported service Pluto markets showtime and is an effective customer acquisition tool, Ryan added during a Q&A with analysts. He said more information about bundling would be shared soon.
CBS All Access will officially be rebranded as Paramount+ next Thursday in the U.S. and Latin America, with other global territories to follow. Before the streaming showcase, ViacomCBS announced it has surpassed 30 million global subscribers to its entire streaming portfolio.
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