Smart Contracts Project Boson Protocol Partners With Open Metaverse Firm Crucible
Smart contracts project Boson Protocol has teamed with Crucible, the company developing blueprints for the open metaverse, to enable brands to sell NFTs in game.
Boson Protocol is designed to form the building blocks for decentralized commerce – ‘dCommerce Lego’. Connecting smart contracts to real world commerce and its data, Boson’s dynamic game mechanism protects the interests of both parties to a trade, enabling the autonomous exchange of digital value for physical products and services, minimizing arbitration, cost, and trust. Operating on Ethereum, the permissionless, peer-to-peer network replicates the benefits of a market intermediary, enabling digital and decentralized apps to be easily developed and integrated.
Crucible believes in the inevitability of an Open Metaverse, and is working to build tools and communities to bring it to life. As part of the integration with Boson Protocol, Crucible is creating an NFT overlay which enables games and brands to offer users NFTs within games and virtual worlds. This integration plugs Boson Protocol into Crucible’s overlay, allowing brands and games to reward or sell users in-game NFTs which can then be redeemed by players for real world items such as merchandise and experiences, bridging the divide between the metaverse and real-world commerce. Boson Protocol enables this without human intermediaries and while minimizing arbitration, cost, and friction. Through NFT vouchers, Boson Protocol allows for future trade commitments to be tokenized, enabling enterprises, organizations, and customers to take full advantage of the many benefits of digital decentralized technologies for the transfer and trade of physical goods.
“At its core, Boson Protocol can be conceived of as a bridge between the Metaverse and the universe, which enables smart contracts to connect to real-world commerce using decentralized infrastructure that everyone can trust and anyone can use,” said Justin Banon, CEO and Co-Founder of Boson Protocol. “Our partnership with Crucible opens up a whole new world of opportunity for the gaming industry to offer physical incentives to players, enabling innovative new methods of audience engagement for this multi-billion-dollar industry. Our technology negates human intermediaries and minimises arbitration, cost, and friction, allowing brands, games, and users to interact in such a way that facilitates the transfer of real world items in-game. The potential for this technology is endless, and we look forward to working with the Crucible team to enhance the dCommerce ecosystem as a whole.”
Ryan Gill, Co-Founder and CEO of Crucible, said that we are living through the advent of the Open Metaverse emerging from gaming and a thriving online ecosystem, this has been accelerated years further into the future faster than anyone expected, as a result of necessity.
“The advent of the Open Metaverse brings with it immense opportunities for a new creative and economic renaissance that we are beginning to see take shape with the mainstream adoption of NFTs and social tokens, and the opportunity for this technology in-game with virtual goods and skins is what Crucible has designed an interface for,” said Gill. “Our partnership with Boson Protocol will further enhance and define this ecosystem, bridging the divide between the virtual worlds and the real physical one by allowing brands, artists and game developers to reward or sell to users online and offline via personas and avatars. This is an important integration, and is a watershed moment towards achieving the revolutionary potential this Direct to Avatar economy has to offer.”
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