- Trevor Lawrence now officially endorses Blockfolio. He received an initial crypto payment to his Blockfolio account on Friday.
- Blockfolio and parent company FTX have been on a sponsoring spree recently.
- Many NFL stars and other popular public figures have adopted crypto over the last few months.
Blockfolio now has the NFL Draft’s top quarterback, Trevor Lawrence, on board.
Trevor Lawrence Endorsing Blockfolio
Trevor Lawrence, the American footballer expected to be the number one pick in the forthcoming NFL Draft, has inked a sponsorship deal with one of crypto’s leading mobile apps. The New York Times reported on the news earlier today.
The 21-year-old quarterback will endorse Blockfolio, an app for tracking the price of cryptocurrencies. Lawrence received a crypto payment to his Blockfolio account on Friday and will be paid in his currency of choice moving forward.
The exact sum of the deal hasn’t been disclosed.
Blockfolio seems to have been on something of a marketing push recently. Earlier this month, it announced that it would be sponsoring Dave Portnoy’s trading show. Meanwhile the app’s parent company, FTX, recently penned a 19-year, $135 million deal with Miami Heat. The basketball team will rename its court to the FTX Arena.
Sam Bankman-Fried, who runs FTX, shared news of the deal on Twitter this afternoon.
Lawrence isn’t the only sports star to take an interest in crypto in the last few months. Sean Culkin, a tight end for the Kansas City Chiefs, just announced his plans to receive his 2021 paycheck in Bitcoin.
Russell Okung, too, has long advocated for Bitcoin as an alternative to traditional currencies. In December, he partnered with crypto startup Strike to receive half his paycheck in the digital asset. The Super Bowl champion Tom Brady, meanwhile, launched his own NFT platform called Autograph.
Outside of American football, many celebrities have been particularly drawn to the NFT space as a way of receiving crypto payment for their work. With so many popular figures entering the space this year, some have suggested that this could be the moment crypto goes fully mainstream. If that turns out to be true, mass adoption could come next.
Disclosure: At the time of writing, the author of this feature owned ETH and several other cryptocurrencies.
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