USC Marshall School of Business has announced the launch of its new four-year joint degree, the Business of Cinematics Arts (BCA).
In order to create the next world-class leaders in entertainment, USC’s Marshall School of Business and School of Cinematic Arts, first-year students and sprint admits to USC Marshall can apply to enroll in the program and receive the Bachelor of Science in Business of Cinematic Arts degree.
Courses include The Future of Digital Media & the Entertainment Industry and the Business and Management of Games. Throughout the program, students will see guest industry leaders, including executives from Hulu, FX, MTV Networks and Lionsgate Studios Television.
As part of the degree, students are required to complete an industry internship. Past internships include Paramount Pictures, Creative Artists Agency (CAA), Universal Music Group, and more.
Marion Philadelphia, Academic Director of John H. Mitchell Business of Cinematic Arts Program has a background in public relations, journalism, marketing, and the themed entertainment industry. Originally from Germany, Marion has edited and translated works of non-fiction, contributed to Cal Tech’s Einstein Papers Project and is a published novelist. A business communication and educational leadership expert, she specializes in pedagogy, curriculum, instructional design, and faculty professional development. She is a recipient of the USC Mellon Award for Excellence in Faculty Mentoring and the Evan C. Thompson Faculty Mentoring and Leadership Award.
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