Primer – a global payments platform – has partnered with Coinbase, one of the largest and most popular digital currency exchanges in the world, to allow company clients to accept digital currencies as methods of payment when customers check out.
Primer and Coinbase… The Perfect Match?
The enablement occurs through Coinbase Commerce, the merchant side of the digital currency platform. Roy Zhang – group product manager of Coinbase Commerce – explained in a recent interview:
The payments landscape is evolving at a rapid pace, and consumers are expressing a tremendous amount of excitement for crypto payments. Merchants are faced with the challenge of building seamless checkout experiences that offer consumers the flexibility they want. With Coinbase Commerce and Primer working together, any merchant can make secure cryptocurrency payments as readily available to their customers as traditional payment methods like credit cards.
Primer co-founder Gabriel Le Roux also threw his two cents into the mix, commenting:
Cryptocurrencies are a fast-evolving reality of the payment landscape, and we’re excited to integrate Coinbase Commerce into Primer’s universal checkout to create the first solution that helps merchants easily and quickly accept cryptocurrencies. We share an ambition to make crypto a commonly accepted payment method, and we want to help merchants implement it with the same ease and speed they’d experience with any other payment method. With Primer’s unique, no-code integration, merchants anywhere in the world can now add crypto to their checkout in just a few clicks.
Kailash Madan – head of sales, APAC for Primer – commented:
The region’s rapidly digitizing economy presents a huge opportunity for growth, with Asia Pacific fast emerging as a frontrunner in global crypto adoption. As more consumers seek to use cryptocurrency for everyday purchases, Primer’s integration with Coinbase will enable merchants to capitalize on the huge growth potential that crypto offers.
At press time, one of the first companies to take advantage of the partnership is Compass Mining, one of the largest digital currency mining firms in the world. The enterprise has connected with Coinbase through Primer, of which it’s been a customer of for a long time. Over the last four months, the firm says it’s witnessed high crypto authorization rates and very little decline.
Making Payments Easy for All
James Nunney – chief strategy officer at Compass – said:
We love the simplicity of quickly adding new connections like Coinbase Commerce and other payment providers within the Primer platform. We believe this implementation will be instrumental in helping us reach our goal of growing globally and helping more people learn, explore, and mine bitcoin.
Over the years, crypto assets have been rather speculative, and while they have taken on new form as potential hedges against inflation and similar economic problems, they were initially designed to serve as payment methods for those looking to step away from banks and achieve financial autonomy.
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